At Litmus, we started with an audit. This included documenting our current email templates and identifying modules common to all. Next, we used Figma to design and create wireframes for our modules, rather than jumping into coding. This allowed us to create code modules that we would actually use time and time again, making this the approach we recommend. Or, you can start by creating templates and then work up to modules. That's how one of our customers, Ferguson Enterprises, got into modular construction, which allowed them to get started quickly and iterate over time. As we mentioned, the biggest obstacle to modular construction is time. Taking an iterative approach can get you started, even if you don't quite have the time and resources to create a complete email design system. How can I use Litmus to create modules? There are two ways to create modules in Litmus: Directly in the design library Registering modules from Builder Let's take a look at each and the options to get started. Creating Modules in the Design Library Navigate to Design Library, then click the New Module button in the upper right corner. You will see two options: New Snippet and New Partial. To create an excerpt, click New Excerpt . On the next screen, give your snippet a name and a trigger. The trigger is a text string that you will use to insert the Image Masking Service snippet into Litmus Builder's code editor (e.g. p-list). In the Snippet Content section, copy and paste your code. To create a new partial, click New Partial. Give your Partial a name and a new editor window will open. Enter your code, then click Save. ( Note: Partials can only be created in the Design Library.) Creating modules from Litmus Builder The first step to creating modules from Litmus Builder is to start a new email. Click the New Email button in any folder to get started. Give your email a name and choose "Choose a template". From there, select the blank email template. If you have existing email templates, copy and paste your HTML or CSS code into Builder's code editor. Highlight a section of code and you'll see a button that says Save Selection as Module. Just like when creating a snippet from the design library, you will give your snippet a name and a trigger. Click Create Module to save your snippet. And There you go! It's so easy. If you don't currently have any code to extract, that's okay! That's what the email community is for. Our very own Carin Slater designed these sample snippets and partials for you to steal. And the Litmus community has shared some of their favorite snippets for you to use. Sunflower logo Try building modular emails Litmus facilitates modularity. Store and organize your snippets and partials in the design library. Then quickly create and test emails with Visual Editor in Litmus Builder.

We've been talking a lot about modular construction lately, and for good reason. It's a great way to streamline and speed up email development. And with the growing demands of messaging teams, it's time to put scalable systems in place to help us keep up (and not burn out). This is where modular construction comes in. It leverages reusable content blocks that can be put together in different combinations. Think of them as Legos, but for email. If you're new to this concept, check out our Modular Building 101 blog for an overview. In this blog, we'll help you get started, both to prepare your business case and to create modules in Litmus. What are the different modular components of Litmus? Before we dive in, let's cover a few terms we refer to when we talk about modular construction at Litmus. Extracts Snippets are reusable content modules ideal for commonly used elements in email designs. They are the most flexible type of module and are editable in the email or template they are included in. Here are some components that make good E-Commerce Photo Editing Service snippets: hero blocks, primary/secondary, tertiary content blocks, and CTAs. partial Partials are global, dynamic and reusable modules that can be used in multiple emails. Changes made to a partial will apply to every email or template where that partial is referenced, saving time and eliminating the possibility of forgetting to update an email or template. Components that make good partials include: headers, footers, CSS reset and base styles, breakpoints and responsive styles, and spacers. Models Templates allow your team to quickly create on-brand, error-free emails. Instead of having to rewrite an entire email every time you send, you can simply add copy, images, and links to an existing template before testing it and sending it to your subscribers. Design Library The Design Library is where you will store your code modules in a centralized location. When building in Litmus, you can pull snippets and partials saved in your design library into your emails. How to get membership to start modular construction? By far, the biggest barrier to adopting modular construction is time. In order to have time on your calendar to build a reusable code library, you will need buy-in from your management team. Each organization has a different approach to securing buy-in, but we hope the following will help you show the value and importance of investing in modular construction.

Litmus Email Analytics is not intended to replace data from your email service provider (ESP). Email Analytics offers additional insights to supplement the data you probably already collect and report on. Here's what you'll find in Email Analytics: Open rate data Email Analytics open data includes total opens and trusted opens. Reliable opens remove bloated opens affected by Apple Mail Privacy Protection (MPP). Reading time Read time tells you if a subscriber has read, browsed, or just glanced at your email. This can help you understand how engaged your audience is with different types of campaigns. Combine reading time data with email client and device information to see how the reading environment can impact engagement. Best Email Clients Find out which email clients your subscribers are reading from to optimize your email design and focus your quality assurance process. The best reading environments Improve email and website design by determining whether users view your email on desktop, mobile, or webmail. Using dark mode Get insight into the percentage of your audience reading your emails in dark mode to illuminate your design. Individual level data Email Analytics E-Commerce Photo Editing Service lets you drill down to individual-level data, which can be useful if you're running a campaign to target certain people. For example, we once noticed that engagement was down for our subscribers reading in Gmail, so we used individual-level data to target an engagement campaign to that audience. Screenshot of updated metrics Why use Email Analytics and not just benchmarks? While landmarks can be helpful in understanding what's going on in your industry, they're not unique to you. Email Analytics gives you insight into your unique audience. For example, with the release of Apple Mail Privacy Protection, email marketers understandably worried about bloated opens. The email client market share shows that it is the top email client, but at the moment it only impacts about 13% of our list. While we want to be aware of this change and keep an eye on it, it's not something that has a big impact on our followers. Personalized insights help you focus on what matters most to your email program right now. Email Analytics lets you see which content is most engaging.