On the eve of "Double 11", the State Administration for Market Regulation held the "Administrative Guidance Symposium on Regulating Online Business Activities" in Hangzhou on November 5, convened more than 20 domestic special database e-commerce platform companies to participate in the meeting, and made it clear that "choose one from two" is illegal. But having said that, even if there are relevant domestic laws that stipulate that these acts are illegal. The question is how to determine and prove that there is such a problem on the e-commerce platform? The reality is that with the mature application of big data and artificial intelligence technologies, new barriers and difficulties are created for special database providing such evidence. At the same time, another concern is that the new "choose one" is closely related to technological violence. For example, the media reported not long ago that the person in charge of an e-commerce company. Pointed out that although "choose one" is packaged as a short-term agreement of mutual benefit, there is actually a strong technical violence behind it. This is in line with the above-mentioned big data and artificial intelligence technologies. Data analysis started before "big data" To put it simply, to understand how to use technology to achieve invisible, forcing special database merchants to stand in line, we can understand how big data and artificial intelligence provide consumers and merchants with accurate and personalized recommendations. How these technologies allow consumers to see the products or services they like and need, or how to make the products and services of merchants accurately target the target group.