Litmus Email Analytics is not intended to replace data from your email service provider (ESP). Email Analytics offers additional insights to supplement the data you probably already collect and report on. Here's what you'll find in Email Analytics: Open rate data Email Analytics open data includes total opens and trusted opens. Reliable opens remove bloated opens affected by Apple Mail Privacy Protection (MPP). Reading time Read time tells you if a subscriber has read, browsed, or just glanced at your email. This can help you understand how engaged your audience is with different types of campaigns. Combine reading time data with email client and device information to see how the reading environment can impact engagement.
Best Email Clients Find out which email clients your subscribers are reading from to optimize your email design and focus your quality assurance process. The best reading environments Improve email and website design by determining whether users view your email on desktop, mobile, or webmail. Using dark mode Get insight into the percentage of your audience reading your emails in dark mode to illuminate your design. Individual level data Email Analytics E-Commerce Photo Editing Service lets you drill down to individual-level data, which can be useful if you're running a campaign to target certain people. For example, we once noticed that engagement was down for our subscribers reading in Gmail, so we used individual-level data to target an engagement campaign to that audience.
Screenshot of updated metrics Why use Email Analytics and not just benchmarks? While landmarks can be helpful in understanding what's going on in your industry, they're not unique to you. Email Analytics gives you insight into your unique audience. For example, with the release of Apple Mail Privacy Protection, email marketers understandably worried about bloated opens. The email client market share shows that it is the top email client, but at the moment it only impacts about 13% of our list. While we want to be aware of this change and keep an eye on it, it's not something that has a big impact on our followers. Personalized insights help you focus on what matters most to your email program right now. Email Analytics lets you see which content is most engaging.