When pages are new or moved, Google may have them inherit some temporary signals at a folder or site level because they’re not quite sure how much to crawl or how to rank them yet. This can cause some temporary fluctuations while they figure out the changes.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Tracking or measuring issues
This can show up in many different forms. It might be analytics setup issues such as maybe subdomain tracking wasn’t set up correctly. It can be timing issues such as measuring growth during a fast season, such as holiday shopping vs. an average traffic period, or around a Google core update. It can only be looking at growth in the new folder. The main thing is to make sure that you’re comparing apples to apples.
Blocked or noindexed pages
If you block pages from being crawled or noindex pages, signals won’t consolidate correctly, which means you’re likely to see a drop during the migration. I’d recommend reading our robots.txt guide to understand this better.
Redesign or platform change
A lot of different things can change when you redesign a website or change the platform. Technology, speed, headings, URL changes, and more can all be different.
Internal linking changes
I see this one often in subdomain vs. subfolder case studies: Going from a separate subdomain that wasn’t linked internally to a subfolder that’s linked to on every page. Of course there’s going to be an uplift.
Removed or updated content
Changing content means ranking and traffic are likely to change. If you remove content that had traffic, then traffic drops.