The success of the commercial based on Eva Phone Number List Longoria's home tutorial that dyes her hair herself during the lockdown marks a change of pace. Today more than ever, consumers need to feel in tune with the brand. We no longer speak of storytelling but of storydoing. Here's how L'Oréal is doing it 03 Nov 2020 Annalisa Casali The world Phone Number List of beauty is experiencing a moment of profound transition . The new normality made up of masks and full smart working has produced an evident contraction in purchases Phone Number List of cosmetics , skin and hair care products, but has not extinguished the desire to “feel good” about themselves in consumers. New needs, new Phone Number List routines, new buying habits, but also new values (one of them, safety in the process) are spreading among consumers.
The lockdown tsunami has swept Phone Number List away many well-established beauty habits - trivially the possibility of going to the beautician for a facial cleansing or to the hairdresser for color - and forced the female universe to take care of their appearance in one way. different. And many think that even at the end of the pandemic, nothing Phone Number List will be the same again. « The virus - explains Assunta Timpone, Media Director of L'Oréal Italia, speaking at a conference Phone Number List of the Politecnico di Milano - has completely changed our lives and the way we use digital devices .
The result is more Phone Number List connections, more e-commerce , more online conversation, more consulting and coaching activities, more communities. In L'Oréal we asked ourselves if the principle that it is the content of value Phone Number List conveyed on the right platforms that creates that emotional response that increases engagement , brand awareness and translates into purchase intentions still holds true.