您的品牌很可能已经在使用它来改善客户服务。但是,如果您出于营销原因没有利用社交聆听,那么您将错过很多时间。 我们很难找到一种更好的方式来了解您的受众,提供能引起潜在客户共鸣的真实内容,并与关注和支持您品牌的人展开有意义的双向对话。 但是,如果您仍然对进一步使用这种策略犹豫不决,以下是社交聆听可以告知和改进您的内容策略的方式。 社交聆听对内容营销的好处 社交聆听,也称为社交媒体监控,是一种普遍的做法。根据 TrackMaven 的一项研究,
66% 的品牌已经使用社交聆听工具。Whatsapp手机号码列表 大多数企业都认为社交聆听非常适合监控数字对话,以了解受众对品牌的看法,提供及时的客户服务,并在潜在的品牌声誉问题未触发之前掌握这些问题。 然而,品牌可能没有意识到社交聆听也是创建内容策略的宝贵资源。您可以利用从社交聆听中收集到的见解来更好地了解您的受众,识别和解决问题,产生潜在客户,发现趋势,密切关注竞争,将您的品牌树立为行业领导者,获取优秀的用户生成内容,甚至与有影响力的人合作。
在创建内容策略时,利用社交聆听的力量进行营销。 图片来源:Rawpixel 如何利用社交聆听来改善您的内容策略 从寻找新的内容创意到利用真实的用户生成内容等等,社交聆听可以帮助品牌改进其内容策略的四种方式。 1. 从有价值的观众反馈中获取新的内容创意 您是否曾经发布过精心制作的内容并观看它上线,只是想知道它是如何收到的?有时,仅根据网站指标很难判断您是否达到了目标。
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