Charlotte Tomlinson, head of SEO, cites a study on trading conditions showing that many industries have seen a decline in organic traffic .
Brands need to adapt by focusing on the perceptions and considerations that drive the information content of the top mid-funnel. Brands that generate new searches Cork Used Bicycles Shop as we speak and can react and create content to target those searches will benefit from increased brand awareness in the long run. For example, brands linked to sports activities can leverage video content to target increased search demand for exercise and related phrases in today's fast-growing homes.
Because SEO is a long-term element of your digital strategy, the work you've just started may not be successful until the end of the third or fourth quarter of 2020. At that point, the peak of this crisis may end (hopefully!).
Use Google Trends, the Search Console, or other keyword tools to monitor changes in search behavior and understand how your interest in keywords and topics related to your business or industry is changing right now. Please focus. This will give you a hit list of potential topics for creating content. ..
Keeping industry news up-to-date is probably more important than ever. Like other companies, Google is affected by this virus and recently announced that Google My Business will temporarily remove features with COVID-19 .
Finally, if the brand is currently unable to do business, take the initiative to perform legacy content audits (old blog updates), link audits, and technical audits (log files, site speed). In many cases, you can see the performance of each aspect, but you don't have time to dig deep into each pillar. Now don't waste it.
How about PR?
PR strategist Rebecca Peel suggests that digital PR activities should continue during COVID- 19 . Of course, we can't deny that narrative and messaging controls have become a bit trickier.
Currently, there are three sets of journalists.
Only the 24/7 COVID-19 report and related comments are required.
Those who are responsible for filling the entire paper / magazine / website and cannot fill everything with coronavirus news-and most of them don't want it. Of course, they are adapting to the changing public interest and include lifestyle advice related to changes in our lifestyle.
I don't want to cover the coronavirus at all.
Our recommendation is to focus most of our digital PR efforts on the second type of journalists to increase their coverage, but to work with all three types.
This is a great opportunity to reach out to journalists with fun and interesting stories that get in the way of a wide range of news. The journalist himself has been quoted many times on social media, saying he needs to smile on people's faces.
Hello friendsof PR! is not possible to write an entire paper on coronavirus. I don't want to. We need more non-CV-themed stories than ever before. Especially fun. Please email my biography!
— Felicity Cross (@fliccross) March 17, 2020
Newsjack is probably the most important digital PR method today and is working on it. People's lives have changed and we are all learning how to do new things. Whether it's working from home, trying to walk 10,000 steps a day without leaving home, or homeschooling kids. It should be good if you can add to the conversation with simple advice that really helps when your life changes. The problem is if everyone is marketing the same content. Make sure you have the original angle.