Congratulations! You've worked hard to verify, test, test, convince email list stakeholders, and more to get to the point where you're ready to transition to activecampaign, the industry leader in customer experience automation. How do I get started with deliverability? Read deliverability in your first 30 days, which will set important expectations for switching providers (including the possibility of temporarily low open rates). Don't skip this read! When it comes to switch logistics, there are a few loose ends to iron out before you open up your shiny new platform and test deliverability. These include:export data from your old provider update domain dns create a volume-based warm-up plan leverage the reputation your domain has built1.
Export data data is our best friend in the world of deliverability. Measuring trends over time is the only indication of healthy or declining inbox placement. As for data to export and bring with you to a new platform, the more the better. You may run into email list limitations with what a particular platform lets you export, or what data is available to start with, but whatever you can grab is definitely better than nothing. This data will allow you to target and segment your contact list to protect your inbox placement. The goal here is to identify contacts who engaged in the last 7 days, 30 days, 60 days, etc.
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