Apr 07, 2022
In Wellness Forum
In the SEO keynote speech at the SMX Next SMX conference, I talked about what SEO can learn from the historical record of Google’s algorithm innovation. History lesson. I’m back to the past as Google did an update on the old Google Dance days. Remember the Florida renovation in 2003 or maybe the Caffeine infrastructure renovation in 2009? I covered it. I’ve covered many of the big or small Google updates. These updates include Google Panda, Penguin, Hummingbird, RankBrain, BERT, and even all the basic updates, including the last update in May. Yes, it covered Top Heavy Update, EMD (Exact Match Domain) Update, Pirate Update, Payday Update and many more. The pattern. Google has taken a clear, update-by-update process, to try to make the search results it presents more relevant to whatsapp phone number list searchers. This includes efforts to reduce search spam, people trying to manipulate Google’s algorithm. It also aims to reward the most authoritative and reliable resources on the Internet. Finally, Google over the years has also worked on getting better content and branding in a more efficient and intelligent way. If you look back at all these innovations, you can see the pattern over the last 20 years. Be prepared for what is to come. The purpose of the presentation is to take you through the timeline of these changes. Show that each update has a purpose and if you find a pattern, which Google is going to - maybe, maybe - you’re sure that your website is already in place with Google’s next -to -next update algorithm.