Jun 19, 2022
In Wellness Forum
This analysis is based on the wine industry, analyzes executive list the wine e-commerce retail and circulation enterprises, and explores representative companies in the field (now successful, rising stars, and falling meteors); Enterprises conduct mining, executive list trying to explore the history of the industry, the status quo of competition and possible future development paths, and trends to think more about. 01 Market Analysis 1. Industry background According to the statistics of retail outlets, the annual retail sales of alcohol . The annual consumption of beer is 38.1224 million executive list kiloliters and the total profit is 12.185 billion yuan; the annual consumption of wine is 629,100 kiloliters , The total profit is 3.063 billion yuan. It can be seen from the above data that although the consumption of beer is 4 times that of liquor, its profit is only 10/1 of that of liquor; the liquor industry accounts for nearly executive list 85% of the profits of the entire industry due to its high unit price per customer and high profit. In the liquor industry, brands are highly concentrated, With Moutai, Wuliangye and Yanghe occupying executive list most of the industry market; only Moutai has an annual sales of 73.639 billion yuan and an annual profit of 35.203 billion yuan, accounting for 30% of the annual profit of the liquor industry. In terms executive list of e-commerce, in 2013, the transaction scale of alcohol e-commerce reached 7 billion yuan, and in 2018, it reached 76.7 billion yuan; and it is predicted that the e-commerce transaction scale in 2020 will exceed 100 billion yuan.