If you have an ecommerce (or any type of business) you will surely also have created a presence on the social media giant, Facebook. If not, now is the right time to do it!
Often, however, juggling paid advertisements, profiles, pages, posts, comments and so on and so forth does nothing but add heaviness to the already considerable workload of entrepreneurs.
That's why Facebook created Facebook Business Manager, to help companies and entrepreneurs better manage and organize their Facebook pages and advertising accounts without necessarily having to be tied to a personal account.
On the other hand, not everyone is enthusiastic about sharing their password or personal data with their collaborators!
In this guide you will find everything you need to understand how the Facebook business manager works and how you can use it to improve the management of your business.
Discover thousands of products to sell online. No credit card required, zero risk.
GET STARTED FOR FREE
Facebook Business Manager: what it is and how it works
Business Manager: what is it? Facebook Photo Editing ServicesBusiness Manager is a tool designed to simplify the life of those who manage company Facebook pages , Instagram profiles, advertisements and payment methods. In practice, if you use social media for marketing and lead generation , the Facebook Manager will be a tool that you will no longer be able to give up.
In practice, it is a platform where you can integrate everything related to your business and your marketing activities on Facebook, from the resources you want to share with your team to external agencies and third-party suppliers.
The Business Manager was born from the need of Facebook entrepreneurs and advertisers to separate professional and private life. Before this tool, in fact, it was necessary to connect and share one's professional profiles, even private ones.
Facebook has finally given the opportunity to keep posts where you present your brand and your most "serious" image, far from those who portray you on the seashore with an embarrassing costume with ducks.
This not only applies to the public, but also to employees. If before it was necessary to be friends on Facebook in order to collaborate on a page, thanks to the Business Manager, colleagues who do not have as friends will not be able to see your personal profile but will only have access to your company email and to the Business Manager pages.
facebook business manager what is it for
Why should you choose Business Manager?
It is clearly questionable why you should choose Facebook Business manager to manage the social marketing of your business.
Here are the main reasons why you should take advantage of this free tool:
You need to manage more than one ad account simultaneously . You will be able to check the performance of your ads and posts in one place, making your work much easier.
You want to separate your personal profile from your company page. This way you no longer have to worry about privacy or (help!) Accidentally posting content that was intended for your personal profile on your brand page.
You want to request access to your customers' advertising pages or accounts, and securely share access with multiple people.
You want to assign specific roles and activities and control who of your collaborators works on the Business Manager's resources.
You want to easily remove access to your pages for people who no longer work with you, without having to delete friendships and without “touching” your personal profile.