In the business world, there are a lot of acronyms that can confuse your ideas, but it's a bit like it's the language you need to know to play in a certain market.
B2B and B2C are a great example of essential acronyms to know, and while the difference between the two may seem subtle, it actually completely changes the rules of the game, especially when it comes to marketing strategies .
In this article I want to try to better define the meaning of these terms and the main differences that exist between those who work in the B2C and B2B world.
What does B2B and B2C mean?
The two acronyms mean respectively:
B2B (or BTB) - Business to Business, or activities whose customers are other companies;
B2C (or BTC) - Business to Consumer, i.e. companies that sell to the final market, to the consumer.
Let's see them in detail.
As we said, the meaning of the B2B acronym is simply "business to business" , that is, from business to business.
So with B2B you can characterize all those activities that have commercial relationships with other companies, suppliers, retailers, etc.
Whenever a company sells its products or services to other companies, which will then use them in their turn in carrying out the activity they deal with, this is a B2B.
But don't think that Business-to-Business is only about industrial companies or manufacturing machinery. There are many market niches that can fall into this world, some even very innovative and based on digital technologies.
What identifies them is always the fact that the Philippines Photo Editor product / service sold is not the one that will then be used by the final consumer, but will instead be used by other companies to package their product / service, in a chain that can also have many links and steps. before getting to who will actually use it for themselves.
b2b vs b2c graphics
You should have already understood by now: B2C is exactly the opposite of B2B, that is, it includes all those activities that sell their product or service directly to the customer who uses it for himself. Not surprisingly, B2C stands for "Business to consumer", that is, from the commercial activity to the final consumer.
The point is that in this case you do not sell your product or service to other companies, but directly to the end user, the one who will use it.
B2B and B2C: examples to clarify
B2B business example
Let's try to clarify with an example: if your company deals with selling machinery to produce trousers, then your potential buyers are all the companies that produce and sell trousers both wholesale and retail, and that may need yours. machinery.
Here, in this case, the market you are targeting is other companies and not the final consumer, that is, who will buy the trousers to use them. In this case, yours is a B2B business because it is aimed at other businesses.
To continue with the example seen above, let's say you have a hemp fiber trousers factory, with an attached online shop for the sale of the product: the end customer enters the virtual shop, browses through the various products and if there is one. something he likes, he buys it directly.
In this example you have a B2C business, and you have probably bought from the B2B business in the example above the machinery you need to make your pants.